However, seeing how the overwhelming majority of the people appear so easily manipulated by parents, friends, popular culture, government, church, mass media, etc. the result appears the same as if the controllers were flipping switches and pushing buttons.
The big question is whether this could be termed invocation or enchantment?
In D&D terms it would definitely fall under the Enchantment school of magic, dealing with charming others to behave in a manner they would not under normal conditions. With Chaos Magick, it depends on your method; enchantment if you mechanically manipulate circumstances to control behavior, invocation if you call upon yourself a rulership archetype and thus attract followers.
Differing perceptual grids often use similar terms in specialized ways. Look at the scientific use of the word "theory" (a hypothesis that best explains the data) compared to what most people mean when they say "theory" (a hunch). This explains the ID (intelligent design, or creationism by another name) campaign to sticker biology books with warning labels.